Creative Media Concept (CMC) is an independent not -for-profit audio-visual media organization based in Nairobi with a mandate to operate also in Kisumu and Kakamega. CMC was established in 2010 and started formal operations in 2012.

One of the biggest challenges facing developments in Kenya is the lack of citizen engagement with the formulation and implementation of social development agenda. As the country continues to embrace the new constitutional culture, it is important to sensitise and empower the public with the knowledge and information that will enable them to take more responsibility in safeguarding the vulnerable. One such way of taking responsibility is to make demands within the provision of the constitution for the necessary reforms to be effected to ensure that children and vulnerable adults are protected from all forms of abuse.



Our mission is to maximize the participation of Kenyans in protecting the rights of children and safeguarding the welfare of young people and vulnerable adults through the use of innovative audio-visual media approaches.


We envision a world where all children, disadvantaged youth and vulnerable adults enjoy full community protection from abuse and exploitation.


CMC has significant experience in designing innovative media engagement strategies aimed at strengthening efforts to sensitize communities and improve lives.

We use Theatre for Development to highlight and sensitize communities on issues affecting children and vulnerable groups, and encourage community participation.

We produce well researched documentaries to raise the profile of advocacy work and encourage policy intervention

We use narration format to deliver advocacy messages packaged in simple, sensitive language that is appropriate for the targeted level of understanding. The narratives are drawn from empirical research and the experiences of disadvantaged children, vulnerable youth and adults.